Twitter - The Numbers Behind Why You Need to Hook Up to the T-Train

Knowing the numbers behind what you are doing is tedious, but important. Thank yous all around to our friends at MarketingProfs for putting this fine piece of academia out there for us.

So again, why do you want to use Twitter for marketing?

Let's take a look.

Numbers don't lie compadres, but they do provide useful information for how you manage a proper Social Adworking campaign.

Overall, the diversity in Twitter users is amazing. It is not really that ethno-centric, nor is it disproportionately weighted by one sex over the other. 18 to 24 year olds seem to be the sweet spot in terms of the age of most Twitter-ers. So there you go, you've got a pretty darn good picture of the national marketing demographic.

Another interesting thing is the comparative growth between other social networking sites, and Twitter alone. While it seems the explosive growth we've seen in social networking users might be slowing a bit, the growth in Twitter is much more significant.


So, where does that leave you Mr. Or Ms. Small Business Owner?

Well, knowing 50% of Internet users also use Facebook, and knowing that Twitter increased its user base by 8% in one month, I'd would be asking...

Would Twitter/Facebook marketing serve a purpose for my local small business? Would my clients be interested in being connected to us? Why?

What information am I going to put out there? (Again I follow the rule that there are certain things that should be said, and a certain time to say them. Have a second set of eyes read what you are about to Tweet, so you don't come off sounding like a wanker.)

What are my expectations with this, and what are is the best case scenario?

Either way, you have half of all Internet users accessing Facebook, and a fifth accessing Twitter. Those are numbers that can't be ignored.

Last thing, my wife came home with a bag from a shopping trip to the mall, and printed on the bag, besides the name, were two things..."Follow Us On Twitter," and "Find Us On Facebook."

In the event that "brevity is the sole of wit," I will stop here.


Adam