Twitter - The Numbers Behind Why You Need to Hook Up to the T-Train

Knowing the numbers behind what you are doing is tedious, but important. Thank yous all around to our friends at MarketingProfs for putting this fine piece of academia out there for us.

So again, why do you want to use Twitter for marketing?

Let's take a look.

Numbers don't lie compadres, but they do provide useful information for how you manage a proper Social Adworking campaign.

Overall, the diversity in Twitter users is amazing. It is not really that ethno-centric, nor is it disproportionately weighted by one sex over the other. 18 to 24 year olds seem to be the sweet spot in terms of the age of most Twitter-ers. So there you go, you've got a pretty darn good picture of the national marketing demographic.

Another interesting thing is the comparative growth between other social networking sites, and Twitter alone. While it seems the explosive growth we've seen in social networking users might be slowing a bit, the growth in Twitter is much more significant.


So, where does that leave you Mr. Or Ms. Small Business Owner?

Well, knowing 50% of Internet users also use Facebook, and knowing that Twitter increased its user base by 8% in one month, I'd would be asking...

Would Twitter/Facebook marketing serve a purpose for my local small business? Would my clients be interested in being connected to us? Why?

What information am I going to put out there? (Again I follow the rule that there are certain things that should be said, and a certain time to say them. Have a second set of eyes read what you are about to Tweet, so you don't come off sounding like a wanker.)

What are my expectations with this, and what are is the best case scenario?

Either way, you have half of all Internet users accessing Facebook, and a fifth accessing Twitter. Those are numbers that can't be ignored.

Last thing, my wife came home with a bag from a shopping trip to the mall, and printed on the bag, besides the name, were two things..."Follow Us On Twitter," and "Find Us On Facebook."

In the event that "brevity is the sole of wit," I will stop here.


Adam

Google Wave Invites

I have 6 Google Wave Invites to give out.

If you feel the need to test the next best thing to happen to the tech industry before anyone else let me know. Just post a comment leaving your email address, it is well worth it. Then with some random choosing an invite will be sent to 6 people.

Good Luck. Comment Quickly.

Ideafields

Google Wave, Wired, and Pulp Fiction

I too am anxiously awaiting that golden ticket, my express lane to the techno-cool cutting edge. I am talking about Google Wave.

Here is an excellent rundown on Google Wave using a fine dialogue from Pulp Fiction. Thanks Wired. This is pretty cool, and will be posted as a link on my facebook page as soon as I can get to a computer where the firewall will actually let me access my account. Damn work internet.

http://www.wired.com/epicenter/2009/10/google-wave-as-explained-by-samuel-l-jackson/

Monzu Meeting of the Marketing Minds

If you've ever checked out our sister site Gonzo Guide Green Bay, you know that we are big fans of a fine little bistro/cakery tucked comfortably in to Green Bay's Broadway District.

Today we had the opportunity to sit down with Benjamin Jeanson, owner and chef at Monzu Bistro and Custom Cakes, and throw around some ideas and concepts as they relate to using social networking to market their establishment.

I've got to tell you it was a pretty cool conversation. It seems like there are a lot of things we could work with them on, and I think he really got a feel of how we might make the marketing end of their social networking take off.

From a cool blog authored by Benjamin that talks about some of the creative dishes you can make at home using local Green Bay ingredients (beer and sausages...kidding, or maybe not), to facebook posts about their innovative culinary style and training, either way it would be cool to hear from the people that make Monzu a "Best of the Bay" cakery/bistro.

I am sincerely excited about the opportunity to work with Jennifer and Benjamin.
As always we'll keep you posted!

Salute!
Adam

Blogs As Marketing Tools - The FTC's New Regs.

In Ian Paul's Huffington Post article, he provides a good overview of what the FTC has released in terms of regulations for those who use blogs as marketing tools.

The main point in all of this is transparency. Basically, if you plan to blog about how great a company or restaurant is, and you're getting paid by them to do so, you better disclose it. Trying to promote truth in advertising, I get it. Same holds true apparently for the social networking scene.

I have no problem with any of this. With the increase in the use of these mediums for marketing, you had to know that some sort of FTC rules were coming.

Either way they should be followed...Do you think we are that far away from the FTC actually being able to monitor all business related posts to blogs, and social networking sites? I smell some beaurucratic red tape coming.

Adam