In Ian Paul's Huffington Post article, he provides a good overview of what the FTC has released in terms of regulations for those who use blogs as marketing tools.
The main point in all of this is transparency. Basically, if you plan to blog about how great a company or restaurant is, and you're getting paid by them to do so, you better disclose it. Trying to promote truth in advertising, I get it. Same holds true apparently for the social networking scene.
I have no problem with any of this. With the increase in the use of these mediums for marketing, you had to know that some sort of FTC rules were coming.
Either way they should be followed...Do you think we are that far away from the FTC actually being able to monitor all business related posts to blogs, and social networking sites? I smell some beaurucratic red tape coming.
Adam
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